PureBite®
PureBite®

The Guilt‑Free
Indulgence.

A masterclass in texture. A crisp, caramelized edge gives way to a soft, fudgy center. Baked with upcycled apple pomace for natural fiber and a satisfying texture. Zero refined sugar. Pure satisfaction.

Crisp-Edge / Fudgy-Center Upcycled Apple Pomace Zero Refined Sugar

Choose Your Flavor

Six core flavors, plus limited‑edition seasonal rotations.

Brown Butter & Apple
🍎

Brown Butter & Apple

Rich brown butter, baked apple chunks, warm Ceylon cinnamon.

Comforting, rustic, perfectly balanced Ultimate coffee pairing, afternoon pick‑me‑ups

The Science of the Perfect Bite.

We didn't just bake a cookie; we engineered the ultimate textural contrast.

The Crisp-Edge / Fudgy-Center Contrast

Engineered for a deliberate thickness gradient. The edges bake into a rich, caramelized crisp, while the thick center remains soft, chewy, and luxuriously fudgy. Every bite is a perfect balance of textures.

Upcycled Superfood (Apple Pomace)

We rescue nutrient‑rich apple pomace from the juicing industry, folding real fruit chunks into the dough. This adds natural fiber, a subtle baked‑fruit sweetness, and a satisfying texture—turning potential food waste into a delicious cookie.

Zero Refined Sugar

Sweetened gently with coconut sugar and monk fruit extract. No refined sugars—just pure, natural sweetness with a clean, balanced taste profile.

Precision‑Formed & Embossed

Every cookie is a smooth, uniform disc featuring a delicate, pre‑bake embossed pattern. Beautiful enough to display on a dessert plate, delicious enough to devour.

The Sensory Experience

Every detail matters – from the first glance to the last lingering aftertaste.

👁️

Appearance

Rustic drop cookie, ~50mm diameter, 12-15mm thick. Light golden brown, speckled with oat and cinnamon dust.

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Texture

Soft-baked – crisp, caramelised edge; soft, fudgy, chewy centre. No hard bite.

👃

Aroma

Warm brown butter, baked apple, vanilla, cinnamon – inviting, never medicinal.

😋

Taste

Sweet-salty balance, buttery, apple-cinnamon, with a bright malic tart pop on the finish.

Aftertaste

Clean, no grease, no bitterness. Lingering vanilla and cinnamon.

Nutritional Information

per 15g cookie

Calories ~65-70 kcal
Fat 3.5-4.0g
Carbs 7.0-8.0g
Fiber 2.0-2.5g
Sugar 1.2-1.5g
Protein ~1.5g
Sodium ~20mg

Perfect Pairings

Designed to complement your favourite moments – from morning coffee to afternoon tea.

Latte

Softens to a warm, cake-like bite.

Earl Grey Tea

Double Vanilla creates a creamy experience.

Hot Chocolate

Dark Cocoa pairs perfectly.

Crafted for the Shelf. Designed for the Home.

Our packaging protects the delicate soft‑baked dome and the crisp edges from the bakery to your pantry.

📦

The Black PET Tray

Premium Retail

A custom thermoformed black PET tray that cradles each cookie, protecting the 2:1 dome structure and the pristine embossed surface. Overwrapped in high‑barrier film and nitrogen‑flushed for ultimate freshness.

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The Stand‑Up Pouch

Everyday & Resealable

A flexible, high‑barrier laminate with a resealable zipper. Perfect for family‑size pantry storage, club stores, and on‑the‑go snacking.

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The Carton Box

Gifting & Boutique

A premium 400gsm paperboard carton with a soft‑touch matte finish, housing the black PET tray. The ultimate presentation for gifting, DTC bundles, and boutique retail.

Clean Label. Clear Conscience.

We believe premium snacking should be good for you and good for the planet.

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No Palm Oil

100% palm‑free – using high‑oleic sunflower oil and coconut oil.

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Prebiotic Fibre

Supports gentle digestive balance – naturally.

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No Artificials

No artificial colours, flavours, or preservatives. Naturally delicious.

♻️

Sustainable

Recyclable packaging and upcycled ingredients where possible.

Bring the Ritual Home.

📍 For Consumers

Enter your zip code to find premium retailers, cafes, and boutiques near you.

🤝 For Retailers

Elevate your shelves with the intersection of sensory engineering and functional wellness.

Request Wholesale Catalog